Dean Allen Goodson is a 50-year-old Little Rock man who owns and operates Giraffe Tree Service. He and his company are based in Pulaski County, Arkansas, and they have been in operation for decades. Since the company was founded, Mr. Goodson has focused on building its culture around doing great work with their clients and their clients’ trees. In short, trees are investments for the future, and Mr. Goodson’s team treats them as such.